Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)

  • ISBN-10: 9780231158381
  • Author: ["Jeanne Liedtka", "Tim Ogilvie"]
  • Publisher: Columbia Business School Publishing
  • Publication date: 2011-06-28
  • Language: English
  • Pages: 248
  • $22.73
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Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

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