Dynamic Identities: How to Create a Living Brand

Dynamic Identities: How to Create a Living Brand

  • ISBN-13: 9789063693398
  • Author: Irene van Nes
  • Publisher: BIS Publishers
  • Publication date: 2013-12-17
  • Edition: Updated
  • Language: English
  • Pages: 224
  • $44.65

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The visual book looks into design systems for brand identities that produces identities that are alive, meaning that they can change, generate new versions based on external data. The books offers a systematic process of creating brand identities that are alive and gives the reader a wealth of examples of international identities that were built on the discussed systems.

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