Social Selling: Techniques to Influence Buyers and Changemakers

Social Selling: Techniques to Influence Buyers and Changemakers

  • ISBN-13: 9780749478018
  • $27.04
  • Save $2.91

Only 3 left!

The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples.

We Also Recommend