The Creative Process Illustrated: How Advertising's Big Ideas Are Born

The Creative Process Illustrated: How Advertising's Big Ideas Are Born

  • ISBN-10: 9781600619601
  • $31.92


Finally, answers to the question: How are big ideas born? Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture,

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