The Kikkoman Chronicles: A Global Company with a Japanese Soul

The Kikkoman Chronicles: A Global Company with a Japanese Soul

  • ISBN-13: 9780071347365
  • $23.12

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Combining ancient craftsmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.

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